Posted by
dieneces on Wednesday, September 24, 2008 9:41:14 PM
For better or worse, the American people seem to be very risk-averse at this point. Indeed, they see a world changing and not in their favor - more things than ever seem unknown.
If this is really is the public mindset, it suggests a great way to frame the election. First - frame Mccain as a known, rock-solid character who people can count on to bring clarity, prosperity, and normalcy back to the their lives. Second - frame Obama as an unknown - a risk too large too take. Link him to the uncertainty surrounding oil, housing, retirement, banking, and international temsions.
By doing this Mccain could capitalize on both America's mood of anxiety and the their desire for certainty.